How to Evaluate a Company’s Reviews

When looking for a moving company, the most critical part of your research should be reading through reviews on social media and on major sites like Google, Better Business Bureau (BBB), and HomeAdvisor. There are a few key points to keep in mind as you begin to sift through all the reviews:


Make sure that the reviews are consistent with dates and positive experiences. Having a few bad reviews is normal because it shows a company’s legitimacy — every move does not go according to plan. A lot of bad reviews is never a good sign, however, and you may want to choose another moving company.

Similarities or Repetition

A pattern of generic comments could mean that the reviews are not authentic. If you see a lot of good reviews that are repetitive or vague, they could have been paid for by the company. If you notice similarities between all the bad reviews, it may be because of a common issue that could be resolved during the booking process. This is a good way to prepare for your moving experience and head off any possible problems. The best way to avoid any inaccurate quotes or miscommunication is to be as honest and forthcoming as possible at the beginning of your moving process.


Is the user who left the review verified? Have they left other reviews? Remember that not all reviews are necessarily genuine, and users who haven’t written any other reviews or have written many in a short span of time may have been paid for by the company. You are looking for real customers who had a real experience with the company, not a friend or relative who is helping the company out by leaving a fake review.

Owner’s Response

Take note if the owner or operator of the business is responding to both good and bad reviews. If the company is very responsive to reviews, that generally means customer service is a priority for their business. This should be a huge deciding factor, because communication is essential to making your move a great experience.

Transparency and preparation in the moving world is very important. The moving coordinators here at Moving Kings can explain the moving step-by-step, and if you have any questions, our customer support is available 24/7. Take a few moments to check out our pages on Yelp, BBB, Google, and social media to see what a reputable, five-star moving company’s reviews look like. Ready to move? Call us today!

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